Designer Krsnaa Mehta speaks to Latha Sunadh about the future of India Circus after the brand’s merger with Godrej!
Use prints to make a statement, dress up or personalise your home with an India Circus graphic punch!
With this partnership, we are looking forward to strengthening our lifestyle and complement the existing lifestyle brands.
In addition to its online and existing shop-in-shop format presence, India Circus will be available in more than 50 Godrej Interio retail outlets.
With this merger, we aim to strengthen our market position as a lifestyle brand that offers affordable home decor & personal accessories.
Post this acquisition we will work aggressively on enhancing the bouquet of offerings while also increasing sourcing from existing and new trade partners.
Our maverick product line now gets mainstream status. Exciting times ahead!!
With this merger, India Circus expects its market revenue to grow by 500 % over the next 2 years.
With online presence and the existing shop-in-shop format, India Circus will now have a presence in over 50 Godrej Interio retail outlets across 20 cities.
The acquisition of India Circus is one of the steps towards building a robust lifestyle vertical.
This acquisition plans to strengthen India Circus’s market position as a lifestyle brand.