How India Circus Turned Its Digital DNA into a Physical Power Move
Written by
Nandini Banerjee
Filed Under
PR
May 20, 2025

When Krsnaa Mehta launched India Circus, he wasn’t just starting a brand. He was making a statement: Indian design doesn’t have to be either heritage-heavy or painfully minimalist. It can be bold, expressive, and wildly contemporary—just like the country itself. Nearly a decade later, and with the muscle of Godrej behind it, India Circus is becoming a retail beast to watch. But the journey has been anything but conventional.

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