Krsnaa Mehta (the second ‘a’ was appended to his first name late last year) would like to describe his work as pop. Definitely not kitsch.

The design director of India Circus, a predominantly online lifestyle brand that offers home decor and accessories at an affordable price, has been creating products for the past decade or so, with a focus on Indian motifs reimagined from a Western perspective. But it is only now, this January to be precise, that he entered the big league: Godrej & Boyce bought a 51 percent stake in his company to supplement Godrej Interio, its home decor and interior design business.

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