When Krsnaa Mehta was a student at the Fashion Institute of Technology (FIT) in New York (1998-2002), interior design was limited to the privileged and home décor meant shopping for artefacts from craft emporiums or a handful of lifestyle stores. Travelling between New York and Mumbai, he was struck by the limited choices available for gifts. That is when the idea of starting a brand that sold sophisticated India-inspired homeware and artefacts came to him. It took almost a decade to follow up on it.

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