India Circus by Krsnaa Mehta was featured in Storyboard18's thought-provoking editorial, The Art of the Deal: Who Controls Creativity When Brands and Artists Sign on the Dotted Line. The discussion brought together leading voices from advertising, design, craft, and art to explore how creativity and business can thrive together.

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Representing India Circus, Krsnaa Mehta, Senior Vice President and Executive Director, shared how becoming part of Godrej Enterprises enabled the brand to scale its creative vision without compromising its artistic identity. The feature highlights India Circus's belief that meaningful design grows stronger when creativity is supported by sustainable business, allowing Indian art and craftsmanship to reach a wider audience.

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Source : The Art of the Deal