Curators of the cool, The Jodi Collection, Karuna and Gauri – in conversation with India Circus, bring out to light their sue generis charm, as designers. Here’s what makes Jodi’s collection striking and these effluent designers the coolest – “literally”.
The Jodi collection endeavors the artistic imagination of fashion stylist turned designers – Karuna Laungani and Gauri Verma. Karuna, after getting a degree in Fashion Designing, worked with ELLE as an assistant fashion stylist and then, as a Fashion editor. And Gauri, after studying Fashion Communication at NIFT, also, worked with ELLE as a fashion stylist. Thus, coming from strong fashion backgrounds, these plushy designers have introduced a new-age way of designing.
Jodi and the inspiration behind
Jodi simply entwines a young, refreshing and fun spirit of Karuna and Gauri. It was born out of shared love for craft, culture, fashion and travel. “There is a huge gap between the market that is exploding with Indian Art and Fashion Designers. And we are trying to bridge this diversity” says Karuna. No one has ever shown Indian Art in the same way”, confirms Gauri. This collection collectively gives an amazingly young, and modern look. Thus, very today! Showcasing Indian craft with a twist, is the inspiration behind Jodi.
Theme for a dream
Adorning Indian Craft with a cool twist, is the soul of Jodi. Also, striking designs and patterns that are inspired by local and traditional creations, are the design root of Jodi. This duo heartily believe in off beat designs and have thus risked their collection with super-cool motifs like pineapple, clouds, fish, etc.
New Style Horizons
Jodi is an India- indie high street brand, with a heart. Its style exemplifies ‘closet on the go’. The duo has created a concept that encourages the new and veteran designs, to impeccably display their work. This label is geographically secular.
“All it took us to set all this up was a careful market survey and the right attitude. For us Fashion is an art. If you risk it, you realize that you have more than just an option and that’s the attitude we wanted to bring out with Jodi” says Karuna.
Shades and Textures
Jodi collection has been made using 100 per cent natural Indian textiles, and the authentic art of hand-block printing, from Gujarat. This collection is easy to wear, and modern at the same time. The concept of closet on the go perfectly suits this brand. They have all style of patterns from pencil skirt and shorts, to T-Blouses and Tunics. “Our label has apparels that are easy to wear, light, airy and more importantly feasible. Our design aesthetic expresses fun with fashion where the shades and textures are totally global, yet Indian. This line has the best blends of colors and cultures” smiles Gauri.
From here on…
“We don’t plan to just make products, but make Jodi a culture” says Gauri. “We want to make people identify with Jodi. And we also plan to delve into lifestyle products, with home and accessory lines. Jodi is a lifestyle label “adds Karuna.
On a casual day – It’s raining clouds!
Cotton hand blocked cloud print T-SHIRT dress. Wear with a sporty cap, sneakers & mirrored sunglasses.
Friday Night out – Monochrome with a Twist
Cotton hand blocked pleat insert shirt dress with, one of a kind vintage patches. Accessories it with metallic platforms and midi rings.